A case study examining strategic leadership, which results in the presentation of value on behalf of the customer, has a significant impact on the success of the business, or perhaps more for online services. By managing the value presentation of users and customers to ensure they have a positive online experience. Facebook can start from humble origins and run rival MySpace to replace it as the most relevant social network choice nowadays. MySpace is the world's most visited social networking site, and in June 2006 surpassed Google as the most visited site in the United States, but MySpace failed to manage the quality of the user experience on the network and began losing customers to Facebook. Facebook's unique focus on relationship management also attracts users to visit more often and stay longer when they visit, which makes advertisers willing to invest seriously. Facebook quickly captured MySpace and dominated it with a quality online service, which resulted in users getting a good experience. While today's business world is focused on information and how to find, use and manage, Facebook has become a $100 billion organization in just 8 years as leaders formulate strategies that leverage our desire to connect with people and maintain relationships. That's why Facebook has fundamentally changed the way people use the web and find and access information.
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