Rust and Oliver (Rust and Oliver, 1994) assertion that, in the assessment of the three dimensions of customer service experience of using the overall understanding of the quality of service as a basis for measuring the quality of services.
Rust and Oliver (1994) assert that a holistic understanding of quality of service is used as a basis for measuring quality of service in a customer's assessment of the three dimensions of a service encounter.
The assertion of rust and Oliver (1994) is that in the evaluation of the three dimensions of service encounter, customers use the overall understanding of service quality as the basis for measuring service quality.<br>