Star Power - usually advertising the public to find stars or celebrities to speak, because they have some certain fashion or personal charisma aura in the community. <br>But also because people like to watch beautiful things, so be a beautiful woman or a handsome male star to star endorsements must also attract fashion-conscious high-income consumers. The star's endorsement has become a consumer product company's bridge. Therefore, the general advertising must also find the same taste of the star to speak, to attract the attention of consumers.
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