Wakefield and Blodgett (1994) pointed out that if customers use the service for enjoyment purposes, the impact of atmospheric customer behavior and emotional reactions may be more significant.
Wakefield and Blodgett (1994) point out that if a customer uses a service for pleasure, the atmospheric effect on the customer's emotional response and behavior may be more pronounced. ...
Wakefield and Blodgett (1994) pointed out that if customers use services for pleasure purposes, the impact of atmosphere on customers' emotional response and behavior may be more significant.<br>