In marketing, it is macro-marketing concepts, it is defined as "sales and support sustainable economic development" (dam and Apeldoorn, 1996). By contrast, Bell and Pitty in their book, "sustainable marketing: a global perspective", trying to explain the difference between sustainability and sustainable marketing. Sustainable marketing is a marketing, build lasting customer relationships, without any specific effective sustainable development reference. "More effective, sustainable marketing involves sustainable development agenda" was defined as "sustainable development in building and maintaining relationships with clients, society and natural environment". Therefore, we can use the sustainable marketing, rather than a sustainable market.As mentioned earlier, the market had changed; some businesses find sustainable issues, such as sustainable development is brewing in marketing practices. Both marketing strategies of sustainable development, which means that the company has taken the marketing practices and marketing strategies for sustainable development. However, it is not easy to develop and implement, as customer needs and expectations of the company's marketing strategy. In addition, the market marketing strategy for sustainable development is another unique and purpose
正在翻譯中..
