一般消費者而言，追求高品質的服務，已是最重要的消費需求趨勢，對於飯店業

一般消費者而言，追求高品質的服務，已是最重要的消費需求趨勢，對於飯店業而言，可能因為員工與顧客在服務品質的期望與實際服務表現上，由於在其重視度與滿意度上認知的不一致，而產生了服務品質的缺口，造成顧客對服務品質的不滿意以致流失顧客。可針對不同人口統計特性的區別，針對在不同服務品質項目之「滿意度」較低的顧客，加強服務品質的提供，使顧客的滿意度能提高。

結果 (英文) 1:

For the average consumer, the pursuit of high-quality services, is the most important trend in consumer demand, for the hotel industry, probably because employees and customers in service quality expectations and actual service performance, due to its degree of importance and satisfaction recognition of the degree of inconsistency, to produce a service quality gap, causing customers dissatisfied with the quality of service that the loss of customers. Distinguishing the different demographic characteristics for the different services at lower quality items "satisfaction" customers, enhance service quality provided, so that customer satisfaction can be improved.

結果 (英文) 2:

For the average consumer, the pursuit of high-quality services has been the most important trend of consumer demand, for the hotel industry, may be because of the expectations of service quality and actual service performance of employees and customers, because of their attention and satisfaction in the perception of the inconsistency, and the resulting gap in service quality, Cause skilled customers with the quality of service and thus lose customers. In view of the difference between different demographic characteristics, for customers with lower "satisfaction" in different service quality projects, the service quality can be strengthened, so that customer satisfaction can be improved.

結果 (英文) 3:

Generally speaking, the pursuit of high-quality service is the most important trend of consumer demand. For the hotel industry, the gap of service quality may be caused due to the inconsistency between the expectation of service quality and the actual service performance of employees and customers, as well as their recognition of importance and satisfaction, which leads to the dissatisfaction of customers with service quality and the loss of customers According to the difference of different demographic characteristics, for the customers with lower "satisfaction" in different service quality items, strengthen the provision of service quality, so that customer satisfaction can be improved.