you will customers come back, and you shareholders will will like that, so it's really ly a unity. Organization work business business customer satisfaction becauseitmoreprofittoltostotoattract new customers. Customer satisfaction satisfaction as a da ly an ityan antecedent of customer res and thus long-term customer relationships. These long-term relationships will be be all-en for the company only if the customer adds revenue to the firm. Customer satisfaction leads to higher profitability onlyifthedcustomerbuys from the firm regularly . For a customer to buy/the consume products/services of the firm regularly, the services provided by the firm is right of the key. In 2012, companies, both commercials and the nonprofit, spent ally US$168.5 billion on direct marketing, who is accounted for 8.7 % of the total gross product of the USA. Companies like Apple Inc. and Verizonhaved US$333 million (15) and US$1.64 billion (16), in 2011-2012, on-advertising. This this highlights of the companies tend to concentrate theirs marketing sitfords consumer awareness and recall, athontheassumption it s it will prove will will en foys sylwedd sales and profits. However, in reality, there are the extra factor s can can factor sings, and the company has to go extra beyond advertising to maximize s. In reality, ya tha out profits a company generates is directly ly influenced by the syl of its sales sings sings customers' engagement with the company's sbrand. The key questions then that the arise are are as follows: Can firms maximizes profitsmerelyon thesofsfinancial s or is there overs of these resources that can help firms in this endeavor? This paper addresses these questions and adds value to marketing by-the-mail-in-the-mail-in-the-mail-in-the-mail-in-more than one way. ...
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