Entrance The firm’s entrance and foyer areas can dramatically influence customer perceptions about the firm’s activities. Worn carpet, scuffed walls, unprofessional artwork, torn and outdated reading materials, and unskilled and unkempt personnel form one impression. In contrast, neatly appointed reception areas, the creative use of colors, distinctive furnishings, and friendly and professional staff create a much different, more positive impression. Other tactical considerations include: lighting that clearly identifies the entrance; doors that are easy to open; flat entryways that minimize the number of customers who might trip; nonskid floor materials for rainy days; and doors that are wide enough to accommodate customers with disabilities and large materials being transported in and out of the firm
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