According to AMC research in the United States, 80% of 2273 adults have engaged in impulse buying in the past year. In the early stage, impulse buying was considered to occur under the control of a lack of perceptual behavior, resulting in many unnecessary expenditures of buyers, and even a negative behavior that may cause economic problems. However, from the perspective of the seller, this behavior brings great commercial benefits; from the perspective of the consumer, it can In the process of purchase, we feel pleasure. Therefore, impulse purchase can provide positive benefits, which should not be viewed in a negative way alone. As the related issues of impulse purchase are gradually discussed, the public also have some understanding of behavior, including the phenomenon, definition and triggering factors of impulse purchase in the traditional environment. The generation of impulse behavior is due to the impact of some stimulus and then has a strong desire to purchase Hope.<br>
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