美國AMC研究指出，2273位成年人過去一年有80%從事過衝動購買。早

美國AMC研究指出，2273位成年人過去一年有80%從事過衝動購買。早期，衝動購買被視為發生於缺乏感知行為控制之下，造成購買者許多非必要支出，甚至可能引發經濟問題的負面行為。但從銷售商角度來看，此行為帶來的商業利益甚大；從消費者角度來看，則能夠從購買過程中感受到愉悅。因此衝動購買能提供正面的效益，不應單以負面眼光看待。隨著衝動購買的相關議題逐漸被探討，大眾對於行為也有所了解。包括傳統環境下之衝動購買現象、定義、引發因素等。衝動行為的產生是由於受到某刺激影響進而產生強烈購買欲望。

結果 (英文) 1:

United States AMC study, 2,273 adults 80% engaged in impulse buys in the past year. The early impulse buys are considered to lack of perceived behavioral control, buyers caused many unnecessary expenditure and even negative behaviors that may cause economic problems. But from the manufacturers point of view, this behavior brings business benefits greatly; from the consumers ' point of view, you can feel the pleasure from the purchase process. Impulse buying can provide positive benefits, not only to be a negative point of view. Discussion on relevant issues with impulse buying is, public knowledge. Including traditional environment phenomena of impulse buying, definition, cause factors and so on. Impulsive behavior is the result of some stimulus leads to a strong desire to buy.

結果 (英文) 2:

USA AMC study pointed out that over the past year 2273, 80% of adults engaged in impulse buying. Early, impulse buying is considered to take place under a lack of perceived behavioral control, resulting in many unnecessary spending buyers, and may even lead to negative behavior economic problems. But from the perspective of the seller, the commercial interests of this behavior brought great; from the consumer point of view, it is possible to feel pleasure from the purchase process. Therefore, impulse buying can provide positive benefits, we should not look at the negative alone. With related issues impulse buying gradually been explored, the public understand the behavior. Including impulse purchase under traditional environmental phenomenon, definitions, triggering factors. Impulsive behavior is due to a stimulation and thus have a strong desire to buy.

結果 (英文) 3:

The AMC study pointed out that 2273 adults over the past year has 80% engaged in impulse buying. Early, impulse buying is regarded as occurring in the lack of perceived behavioral control, resulting in many buyers uncallable, negative behavior may even cause economic problems. But from the sales business point of view, this behavior has great commercial interests; from the perspective of consumers, can feel from the purchase process to pleasure. Therefore impulse buying can provide positive benefits, should not only use negative view. With the related issues of impulse buying has been discussed, the masses have to understand behavior. The traditional environment including impulse buying phenomenon, definition, causes etc. impulsive behavior is produced. Due to a stimulation effect and have a strong desire to buy.