In recent decades, firms in tourism destinations have had to deal with sweeping technological changes resulting from the introduction of new information and communication technologies (Law et al., 2019; Trunfio & Campana, 2019), such as mobile applications (Tan, Lee, Lin, & Ooi, 2017) online platforms (Hsu, King, Wang, & Buhalis, 2016), and a range of novel technological equipment that can be applied to different points of the tourism value chain - tour operators, hotels, restaurants, tourist service agencies, etc (Buhalis, 2019). The perception of these rapid technological changes can affect the impact of social capital on the innovativeness of firms located in tourism destinations. There thus tends to be a predominance of strong relationships of trust between companies in tourism destinations that facilitate their sharing knowledge to inno- vateintheirproductsandservices(Martínez-P ́erez&Beauchesne, 2018). However, when these companies have to tackle strong techno- logical changes, they find it difficult to access novel, relevant knowledge from their contacts that helps them to detect technological opportu- nities. When companies located in tourism destinations are confronted by strong technological dynamism, their dense networks of trust with agents with shared values can bring out the ‘dark side’ of the networks (Koka & Prescott, 2002; Molina-Morales et al., 2011), as detected in various studies on cultural tourism destinations (Elche et al., 2018; Martínez-P ́erez & Beauchesne, 2018; Martínez-P ́erez et al., 2019). In this context of uncertainty and technological change, the strength and confidence of the relationships of cultural tourism destination com- panies with a core group of agents sharing values, language and culture can make it difficult to access valuable information needed for innova- tion. This in turn generates inertia and commitment to familiar products, services, processes, clients and strategies, limiting the impulse to generate innovativeness.
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