1. The difficulty lies in choosing which interests to emphasize, particularly in the consumer goods market. When market analysts ask consumers what they want for a particular product, they may not present any new product benefits. However, if you analyze the problems consumers face, you may gain a new perspective.<br>2. The difficulty lies in the fact that, as we gain an understanding of consumer preferences, we lose our understanding of the demographic characteristics of our society.<br><br>"In market analysis, additional information must be gathered so that these segments can be described in terms of sociodemographic variables."
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