If the products of this industry can not save money for the buyer, then the buyer group is very strong (Pierce and Robinson, 2007), which is a positive for Starbucks, because of their higher coffee prices, it is considered to be a Luxury brand. Starbucks is more concerned about the quality of their products and prices. However, another consideration is before Starbucks took over the market, some small local coffee company. These smaller coffee shops may have their core customers, they will not give their business to anyone.
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