With the app to learn English on the phone as ELSA, the personal factor affecting purchase behaviour is appearing largely at a young age, mostly from 15-27 years of age. Can be divided into 3 main phases: The first is the student who is studying at a third school and university; Second and graduates who have just graduated from university or prepare to graduate; Thirdly, people who are going to work but want to advance or find a better position through good English.
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