利益細分市場需要搜集一手資料，成本較高。此外，需要採用複雜的多變數測量

利益細分市場需要搜集一手資料，成本較高。此外，需要採用複雜的多變數測量技術（如因素分析），來識別不同的消費群體。

結果 (英文) 1:

The interests of market segments need to gather first-hand information, the higher the cost. In addition, we need a complex multi-variable measurement techniques (such as factor analysis), to identify the different consumer groups.

結果 (英文) 2:

The benefit segment needs to collect first-hand data at a higher cost. In addition, complex multivariate measurement techniques (e.g. factor analysis) are needed to identify different consumer groups.

結果 (英文) 3:

Interest segmentation needs to collect first-hand data with high cost. In addition, it needs to use complex variable measurement technology (such as factor analysis) to identify different consumer groups.