馬自達在經營過程當中發生了4次重大的危機，1970年爆發石油危機、19

馬自達在經營過程當中發生了4次重大的危機，1970年爆發石油危機、1990年日本出現泡沫經濟、2000年有亞洲金融海嘯、2008年則是遭遇雷曼兄弟事件，解決方法都是以「縮減支出」為主，透過一連串的裁員、關廠、減低廣告宣傳的費用，但保守的作法並沒有帶來太大改善，加上2008年產品生命周期進入衰退階段，因此公司開始，展開構造改革、重新審視自身能力，在確認自己的位置後，順利找到自己的市場定位。

結果 (英文) 1:

Mazda in business process among occurred has 4 times major of crisis, 1970 outbreak oil crisis, and 1990 Japan appeared bubble economic, and 2000 has Asia financial tsunami, and 2008 is is suffered Lehman Brothers event, solution method are is to "reduced spending" mainly, through series of layoffs, and shut factory, and reduced advertising publicity of costs, but conservative of practices and no brings too big improved, plus 2008 years products life cycle into recession stage, so company began, expand structure reform, and Re-examine their capacity, after the confirmation of your place, find their market position.

結果 (英文) 2:

Mazda four times in the course of business among major crisis occurred in 1970, the oil crisis, Japan's bubble economy in 1990, in 2000 the Asian financial crisis in 2008, suffered the Lehman Brothers event, the solution is to "reduce expenditure "mainly through a series of layoffs, plant closings, lower advertising costs, but conservative approach does not bring much improvement, coupled with the 2008 product lifecycle into a recession phase, so the company began to expand structure reform, re-examine its own capabilities, to confirm their location, find their market position.

結果 (英文) 3:

Mazda has 4 major crisis in the business process, the 1970 outbreak of the oil crisis in 1990, Japan's bubble economy in 2000, the Asian financial tsunami, 2008 is the encounter of Lehman brothers, solutions are based on "spending cuts", through a series of layoffs and plant closings, reduce the cost of advertising. But the conservative approach does not bring much improvement, coupled with the 2008 product life cycle into recession, so the company began to expand, structural reform, to re-examine their own ability, in confirmation of their position, to find their own market position.