根據Zeithaml（1988），感知價值是消費者對產品的效用以及對所

根據Zeithaml（1988），感知價值是消費者對產品的效用以及對所收到和所給予的東西的感知。當感知價值包括由消費者評估的經濟價值、前因仔細檢查相對來說僅限於感知的認知成分。勾勒出情感和享樂價值伴隨著體驗式行銷設計。

結果 (英文) 1:

According to Zeithaml (1988), perceived value is the consumer perception of the utility of the product and received and what is given. When the perceived value by the consumer, including economic value assessment, carefully check the antecedents relatively limited perception of the cognitive component. Outline the emotional and hedonic value associated with experiential marketing design.

結果 (英文) 2:

According to Zeithaml (1988), perceived value is the consumer's perception of the utility of the product and of what is received and given. When perceived value includes the economic value assessed by the consumer, the preceding factor is relatively limited to the perceived cognitive component. Outline the value of emotion and hedonism along with experiential marketing design.

結果 (英文) 3:

According to Zeithaml (1988), perceived value refers to consumers' perception of the utility of products and what they receive and give. When perceived value includes the economic value evaluated by consumers, the antecedent careful examination is relatively limited to the cognitive component of perception. Outline the emotional and hedonic value accompanied by experiential marketing design.