Economic factors are basically related to the economic nature and direction of business operation. The current economic recession forces people to limit their spending, which affects Starbucks' sales. In addition, the rising price of coffee beans and other commodities used by Starbucks to make coffee also forces them to increase the price of coffee. When consumers can buy the same size of coffee at 7-11 at the price of $1.75, they will It's not worth that much to spend $4.35 on a cup of coffee.<br>
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