One would assume that a subject such as impulse buying which has drawn quite considerable attention from research is clearly defined. Unfortunately, this is not the case. It is not exaggerated to say that almost every researcher who conducts research in this area seems to come up with a new definition of impulse buying. This definitional mixture is one of the main reasons why studies dealing with impulse buying are hard to compare. Moreover, the adopted definition is often at odds with the operationalization even in the very same study. Thus, cautiousness is required whenever comparing studies or generalizing from their results什麼是元宇宙?
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