美國AMC研究指出，2273位成年人過去一年有80%從事過衝動購買。早

美國AMC研究指出，2273位成年人過去一年有80%從事過衝動購買。早期，衝動購買被視為發生於缺乏感知行為控制之下，造成購買者許多非必要支出，甚至可能引發經濟問題的負面行為。但從銷售商角度來看，此行為帶來的商業利益甚大；從消費者角度來看，則能夠從購買過程中感受到愉悅。因此衝動購買能提供正面的效益，不應單以負面眼光看待。隨著衝動購買的相關議題逐漸被探討，大眾對於行為也有所了解。包括傳統環境下之衝動購買現象、定義、引發因素等。衝動行為的產生是由於受到某刺激影響進而產生強烈購買欲望。

結果 (英文) 1:

AMC American research indicates that 2273 adults have engaged in over the past year, 80% of impulse buying. Early on, impulse buying is considered to take place under a lack of perceived behavioral control, resulting in many unnecessary spending buyers, and may even lead to negative behaviors economic problems. But from the perspective of the seller, the business benefits of this behavior is very big; from the consumer point of view, you can feel pleasure from buying process. Therefore, impulse buying can provide positive benefits, not a single negative to look at. With the impulse purchase of related issues gradually explore, understand the public for behavior. Including traditional environment under the impulse buying phenomenon, definitions, causing factors. Produce impulsive behavior is due to a stimulation in turn have a strong desire to buy.

結果 (英文) 2:

The AMC study noted that 80 percent of 2,273 adults had been engaged in impulse buying in the past year. In the early days, impulse buying was seen as taking place under the control of perceived behavior, resulting in many non-essential expenditures by buyers and even negative behaviors that could lead to economic problems. But from the seller's point of view, the commercial benefits of this behavior are significant, and from a consumer's point of view, it can be enjoyed from the purchase process. Therefore, impulse buying can provide positive benefits and should not be viewed in a negative light alone. As the issue of impulse buying is gradually discussed, the public has an understanding of behavior. Including the traditional environment of impulse buying phenomenon, definition, trigger factors and so on. Impulsive behavior is caused by a certain stimulus and thus a strong desire to buy.

結果 (英文) 3:

According to AMC research, 80% of 2273 adults have engaged in impulse buying in the past year. In the early stage, impulse buying was considered to occur under the control of the lack of perceptual behavior, which resulted in many unnecessary expenditures and even negative behaviors that may cause economic problems. However, from the perspective of the seller, this behavior brings great commercial benefits; from the perspective of the consumer, it can feel pleasure from the purchase process. Therefore, impulse buying can provide positive benefits and should not be viewed in a negative light alone. As the related issues of impulse buying are gradually discussed, the public has some understanding of behavior. It includes impulse buying phenomenon, definition and triggering factors in traditional environment. Impulsive behavior is caused by a certain stimulus and then a strong desire to buy.