-Cafe B's marketing strategy must be based on and follow the marketing plan of Regency Plaza, because the coffee shop works closely with the hotel's governing body, so there is too much coverage, which prevents the coffee shop from promoting your products and services in the best way possible. Reduce productivity and management of the organizational structure.<br>-Cafe B does not have a team to collect customer feedback, which reduces market efficiency research<br>-Lack of an online booking system that can help reduce the workload of receptionists
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