Research education Consumer behavior in the purchase of products, restaurants, shops, services, shopping malls. Central Festival and Central Airport Branch for the study of the shopping habits of the People's store in Chiang Mai city, using the services in the department store. The Central and central Airport branch of 400 persons by the way of distributing a query. The statistical method used includes the distribution of frequency, percentage, and average outcome. The results showed that most respondents were female, and as students. Age 15-20 years of the most common purchase time 15.01-18.00 Purchase of goods range at 1-2 times per week Marketing Promotion The customer chooses most of the Frenfrai. Customers receive information from online media advertising.
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