Continued marketing, which is marketing the concept of the macro, which is defined as "sales and support sustainable economic development within" (Dam and Apeldoorn, 1996). In contrast, Bell and Petey in their book, "continued marketing: Global Vision", trying to explain the difference between sustainability and sustained marketing. Continued marketing is a marketing, build lasting customer relationships, there is no valid any specific reference to sustainable development. "More effective, to the sustainable development agenda for sustainable marketing" is defined as "building and maintaining relationships with customers and sustainable development, social and natural environment." Therefore, we can take advantage of the continued marketing instead of a sustainable market.
As mentioned earlier, the market has changed; some companies find sustainable issues, such as sustainable development is brewing marketing practices. It is necessary to consider the marketing strategy of sustainable development, which means that the sustainable development strategy and marketing mix marketing practices that the company has taken. But it is not easy to develop and implement, because the customer needs and expectations of the company's marketing strategy. In addition, for the sustainable development into the marketing strategy is another unique mission and purpose
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