Petrichor leaves many people feeling revitalised, and it’s not surprising why – historically it would have been a sign of rain making the dry landscape more fertile during the hottest days of summer.<br><br>Some experts believe evolution has programmed us to feel more optimistic and appreciative when we smell Petrichor, which makes it a powerful scent to mimic in modern day fragrance products from perfumes to laundry detergents.<br><br>Early attempts to capture the aroma of Petrichor began in India, where it was absorbed into sandalwood oil and called ‘matti ka attar’, which translates as ‘perfume of the earth’.<br><br>Now we have a much better understanding of the science behind the aroma’s origins, and are able to produce a variety of similar fragrance ingredients and aromatic effects.<br><br>These range from aromas with a metallic, stormy edge, to softer, more floral and feminine variations like Arran Aromatics’ ‘After the Rain’, which blends precious woods with rose petals, floral citrus and musk.<br><br>If stormclouds could dream, Petrichor is what their dreams would smell like. It’s one of the most evocative aromas of late summer and early autumn – and one to which evolution has programmed within us a positive response.
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