透過對代言人的印象把情感轉移到該品牌上。對消費者來說，有時候車廠所塑造

透過對代言人的印象把情感轉移到該品牌上。對消費者來說，有時候車廠所塑造的形象與消費者想像中會有落差，透過代言人當媒介把品牌形象傳達的更具體化，所以廣告代言人對品牌形象有提升的作用。

結果 (英文) 1:

Through impressions of spokesmen to transfer emotions to the brand. For the consumer, sometimes shaped by the Depot's image and will drop as consumers think, through a spokesman when the media convey brand image, to be more specific, so the role of spokesmen to enhance brand image.

結果 (英文) 2:

Through spokesmen impression of the emotional transferred to the brand. For consumers, sometimes shaped depot image and imagination of consumers will drop through the media spokesperson when the brand image to convey more specific, the spokesman for the brand image advertising has been raised effect.

結果 (英文) 3:

Through the emotional impression on the voice of the transfer to the brand. For consumers, sometimes created car plant image and consumers think there will be differences, through the brand spokesperson when the media to convey the image of the more specific, so there is the effect of advertising on brand image.