Japan's Fast Retailing is also a focus of the brand, whether it is brand positioning or pricing strategies, GU seems to have been living in the shadow of Uniqlo. <br><br>GU brand CEO (Osamu Yunoki) again stressed that "lower pricing" is the key GU different from Uniqlo, and relatively practical basis Uniqlo clothing brand positioning, GU is a fast fashion. "Although there will be some exceptions, but the ideal is half the price of Uniqlo, or at least 30 percent cheaper."
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