Rust and Oliver (Rust and Oliver, 1994) assertion is an assessment of the customer service experience of the three dimensions, the use of the understanding of the overall quality of service as a basis for measuring the quality of services.
Rust and Oliver (1994) assert that a holistic understanding of quality of service is used as a basis for measuring quality of service in a customer's assessment of the three dimensions of a service encounter.
The assertion of Ruth and Oliver (1994) is based on the overall understanding of service quality in the evaluation of three dimensions of service encounter.<br>