1. invisible. <br> 2. brand name for the core. <br> 3. affect consumer behavior, including buying behavior, and response to marketing activities. <br> 4. attached to the consumer, rather than the product.
1. Invisible.<br> 2. Take the brand name as the core.<br> 3. Behaviors that affect consumers include buying behavior and reactions to marketing campaigns.<br> 4. Dependent on consumers, not products.
1. Intangible.<br>2. Take brand name as the core.<br>3. The behaviors that will affect consumers include purchasing behaviors and reactions to marketing activities.<br>4. Attach to consumers, not products.<br>