近十幾年來防抗老化妝品的消費市場需求度漸漸提高、市場商機無限，隨著消費

近十幾年來防抗老化妝品的消費市場需求度漸漸提高、市場商機無限，隨著消費意識與消費經濟時代的來臨，人們消費時對於產品與服務的要求甚高；除了消費意願、價格及使用後的效果，觸感也是影響消費者的重要原因。除了重視其功能價值，也愈來愈重視消費後的售後服務及追求美學的價值和個人特色。本研究主要目的將以消費者對防抗老化之化妝品的消費行為，進行消費情境與體驗行銷對顧客購買意願關係之研究，所得數據結果將提供化妝品業者對防抗老化化妝品之產品研發與廣告行銷提供實務參考。

結果 (英文) 1:

Over the last decade the demand for anti-aging cosmetics of the consumer market gradually improve, market business opportunities, with the advent of the era of consumer awareness and consumer economy, when people consume requirements for products and services is very high; the consumer will, in addition to price and use after the results, but also feel the impact of the important reasons consumers. In addition to its emphasis on functional value, and more and more attention to after-sales service and the pursuit of post-consumer personal characteristics and aesthetic value. The main purpose of this study will be consumers of anti-aging cosmetics, consumer behavior, conduct consumer research situation and experiential marketing relationship willingness of customers to purchase, the resulting data will provide the results of the cosmetics industry on the anti-aging cosmetics product development and advertising marketing provide practical reference.

結果 (英文) 2:

In the past ten years, the consumer market demand for anti-aging cosmetics has gradually increased, the market opportunities are unlimited, with the advent of consumer awareness and consumer economy era, people's consumption of products and services requirements are very high; In addition to paying attention to its functional value, but also more and more attention to after-sales service and the pursuit of aesthetic value and personal characteristics. The main purpose of this study will be consumer consumption behavior of anti-aging cosmetics, consumption situation and experience marketing on the customer's willingness to buy the relationship of research, the results of the data will provide cosmetics industry anti-aging cosmetics product research and development and advertising marketing to provide practical examination.

結果 (英文) 3:

In the past decade, the consumer market demand of anti-aging cosmetics has gradually increased, and the market opportunities are unlimited. With the coming of consumer awareness and consumer economy era, people have very high requirements for products and services when they consume. In addition to consumer willingness, price and the effect after use, touch is also an important reason to affect consumers. In addition to paying attention to its functional value, they also pay more and more attention to consumption The main purpose of this study is to study the relationship between consumption situation and experience marketing on the purchase intention of customers based on the consumer behavior of anti-aging cosmetics. The data obtained will provide practical reference for the research and development and advertising marketing of anti-aging cosmetics.