It is also a key brand of Japan's fast retailing group. No matter the brand positioning or pricing strategy, Gu seems to have been living in the shadow of UNIQLO.<br>Osamu yunoki, CEO of Gu brand, once again stressed that "lower pricing" is the key to distinguish Gu from UNIQLO, and Gu is fast fashion compared with the practical basic clothing brand positioning of UNIQLO. "Although there will be some exceptions, the ideal price is half of UNIQLO, or at least 30% cheaper."<br>
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