现时经济衰退，消费者的购买意欲降低，导致零售业的销量降低。而Clini

现时经济衰退，消费者的购买意欲降低，导致零售业的销量降低。而Clinique作为一间美国著名的化妆品牌亦受到影响。我们利用TOWS-Matrix分析了解现时Clinique的策略依然有效，例如是全球扩展和推出新产品等。除此之外，我们亦使用了pestle 和5 forces的分析了解外围的环境因素对我们会造成的影响，其中经济因素对Clinique的影响是最大的。最后我亦根据Clinique存在的问题制定了一个新的策略：更改产品的包装。例如精美的礼品盒包装，从而吸引消费者购买，增加销量。

結果 (英文) 1:

The current economic recession, consumers buy lower leads to reduced retail sales. And Clinique as a United States famous cosmetic brands also were affected. We use TOWS-Matrix analysis to understand are Clinique's strategy is still valid, such as the global expansion and introduction of new products such as. In addition, we also use the pestle and 5 forces analysis to understand impact of external environmental factors on us, influence of economic factors on Clinique is one of the largest. Finally, I have problems according to Clinique developed a new strategy: change the product packaging. For example, exquisite gift box packaging, so as to attract consumers, increase sales.

結果 (英文) 2:

The current economic recession, consumers desire to purchase reduced, resulting in lower retail sales. And Clinique as a famous American cosmetic brand also affected. We use TOWS-Matrix Analysis Clinique understand current strategy is still valid, for example, global expansion and introduction of new products. In addition, we also use a pestle and 5 forces analysis to understand the impact of environmental factors outside of our cause, in which the impact of economic factors on Clinique is greatest. Finally, I also developed a new strategy based on Clinique problems: change the product packaging. Such as exquisite gift box packaging to attract consumers to buy, increase sales.

結果 (英文) 3:

The current economic downturn, the consumer"s desire to purchase reduced, resulting in the decrease of retail sales. While Clinique is a famous American cosmetics brand also affected. We use TOWS-Matrix analysis to understand the present Clinique strategy is still valid, such as global expansion and push out new products. In addition, we also use pestle and 5 forces analysis to understand the effects of environmental factors on the periphery of our cause, the influence of economic factors on the Clinique is the largest. Finally, I also according to the problems of Clinique developed a new strategy: to change the packing of the products. For example, exquisite gift box packaging, in order to attract consumers to buy, increase sales.