Ito Yokada Co., Company Use information systems to meet the needs of customers mainly at Ito Co., Company. Yokada invested $200 million in information systems for 7-Eleven sub-stores in the 1990s with the goal of 1). Discover who the store's customers are and what they want.2) Develop a motion tracking system for this information system to analyze customer data, where sales representatives at the 7-Eleven storefront record customer information such as gender and age expectations every time they make a purchase. For other information such as product type, a number of products, product price, product price, product price The location of the store is automatically imported in this way, giving the company an idea of who bought what, where, and when of the day. Can make track and analyze customer preferences, In addition, salespeople record information about items that customers want to buy but are not available in the store. In this way, the store allows the store to shop and have the right number of products, and can also adapt the product or produce special products to the needs of customers. There is also an information system that allows information. The "Time – Distribution System" helps to analyze data and understand the consumption behavior of customers. This makes the shop know the needs of each customer. The morning and afternoon demands are different. This information allows store managers to choose the right place to place products in front of the store in the morning and afternoon. Each store has limited space and expensive space. The system allows 7-Eleven to Make the most of the space and respond well to customer needs. As a result, sales and customer satisfaction increased.
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