購買意願 透過不同面相的廣告方式與宣傳手法，作者將受訪者分為有車以及有

購買意願
透過不同面相的廣告方式與宣傳手法，作者將受訪者分為有車以及有購車意願的兩大類來比較的話，有購車意願的Mr. Kuo,提到了最吸引他注意的還是著重售價或是分期零利率類型的廣告方式；Mr. Yang, 明確的點出該車擁有的優勢的廣告會更吸引我，如果是透過販賣夢想或是願景的廣告手法，對於有在關注車訊的人來說，反而會有點抓不到車子本身重點，或者就把車子拍得很帥氣，這樣我就會自己去爬文，他們所注重的是以售價以及外型為參考重點。相對於有車的Mr. Lin，特定的品牌與車款是我購車的方向；Mrs. Chen，讓人深思的廣告內容，已經有車子的所重視的則會是品牌形象或是廣告所帶給他們的感覺。

結果 (英文) 1:

Purchase intention Through the different faces of advertising and publicity, authors divide respondents into a car as well as the willingness to purchase two categories to compare it to purchase the will of Mr. Kuo, mentioned that most captured his attention is focused on the sale price or stage zero type advertising; Mr. Yang, clear of points out the car has of advantage of advertising will more attract I, if is through trafficking dream or vision of advertising technique, for has in concern car news of people for, instead will somewhat caught not to car itself focus, or on put car took have is handsome, such I on will himself to climbed paper, they by focused on of is to price and outside type for reference focus. Relative to the car Mr. Lin, specific brands and models is the direction of my car purchase; Mrs. Chen, people thought the ad content, already has a car's value will be branding or advertising made them feel.

結果 (英文) 2:

Purchase intent
through advertising and promotional practices different face, the authors divided the respondents have a car and the car will be two categories of comparison, the car will have Mr. Kuo, referred to the most attractive focus his attention still on sale price or zero-interest installment type of advertising; Mr Yang, clearly point out the advantages of advertising the car will have a more appealing to me, if it is through the sale of a dream or vision advertising techniques, for those concerned about the news of the car. people, but will not catch the car itself is a little focus, or put the car shoot very handsome, so I could climb own text, their focus is the price and the outlook for the reference point. With respect to the car of Mr. Lin, a particular brand of cars is my car's direction;. Mrs Chen, creative people to ponder, has the importance of the car will be brought to the brand image or advertising they feel.

結果 (英文) 3:

Purchase intentionThrough the different aspects and advertising propaganda, the author will be divided into two categories of respondents have a car and Car Buying will compare it to the Mr. Kuo, a Car Buying will attract attention, mentioned him most is focused on the price or advertising is staging the zero interest rate type; Mr. Yang, a clear point the car has the advantage of advertising will be more attractive to me, if it is through advertising or selling dream vision, for concern in the city people, but will have to catch the car itself, or the car looks very handsome, I will go climbing this kind, they are attention is paid to the selling price and appearance as a reference point. Compared to the car Mr. Lin, specific brands and the car is my Car Buying direction; Mrs. Chen, the advertising content to make people think, have the car will pay attention to Is the brand image or the feeling of advertising.