近年來防抗老化妝品的消費市場需求度漸漸提高、市場商機無限，隨著消費意識

近年來防抗老化妝品的消費市場需求度漸漸提高、市場商機無限，隨著消費意識與消費經濟時代的來臨，除了消費意願、體驗和價格及使用後之效果重視其功能價值。本研究主要目的將以消費者對防抗老化之化妝品的消費行為，進行消費情境與體驗行銷對顧客購買意願關係之研究，所得數據結果將提供化妝品業者對防抗老化化妝品之產品研發與廣告行銷提供實務參考。

結果 (英文) 1:

In recent years, demand for anti-aging cosmetics of the consumer market gradually improve, market business opportunities, with the advent of the era of consumer awareness and consumer economy, in addition to consumer willingness, experience and post-use effect of price and focus on its functional value. The main purpose of this study will be consumers of anti-aging cosmetics, consumer behavior, conduct consumer research situation and experiential marketing relationship willingness of customers to purchase, the resulting data will provide the results of the cosmetics industry on the anti-aging cosmetics product development and advertising marketing provide practical reference.

結果 (英文) 2:

In recent years, the consumer market demand for anti-aging cosmetics has gradually increased, the market opportunities are unlimited, with the advent of consumption awareness and consumer economy era, in addition to the willingness to consume, experience and price and the effect of use to pay attention to its functional value. The main purpose of this study will be consumer consumption behavior of anti-aging cosmetics, consumption situation and experience marketing on the customer's willingness to buy the relationship of research, the results of the data will provide cosmetics industry anti-aging cosmetics product research and development and advertising marketing to provide practical examination.

結果 (英文) 3:

In recent years, the consumer market demand of anti-aging cosmetics is gradually increasing, and the market opportunities are unlimited. With the coming of consumer awareness and consumer economy era, in addition to consumer willingness, experience and price, and the effect after use, we attach importance to its functional value. The main purpose of this study is to carry out consumer situation and experience marketing to purchase consumers' behaviors of anti-aging cosmetics The results of this study will provide a practical reference for the cosmetics industry in product development and advertising of anti-aging cosmetics.