藉此看出在轎車的市場中，Mercedes-Benz則是豪華轎車市場中的

藉此看出在轎車的市場中，Mercedes-Benz則是豪華轎車市場中的市場領導者，而BMW則是豪華轎車市場的挑戰者。在上面的案例當中，Mercedes-Benz身為市場領導者向BMW提出了先發制人的防禦策略攻擊，透過心理戰的攻擊方式，讓BMW反應不及，也成功地在版面中爭取更多的曝光度。

結果 (英文) 1:

Take this car market, Mercedes-Benz is the market leader in the luxury car market, BMW is the challenger in the luxury car market. In the above case, Mercedes-Benz to being a market leader BMW pre-emptive defense strategy to attack through psychological warfare attack, reaction than BMW, has successfully exposed layout get more brightness.

結果 (英文) 2:

Whereby seen in the car market, Mercedes-Benz luxury car market is a market leader, while BMW is a luxury car market challenger. In the above case which, Mercedes-Benz as the market leader in the BMW made a pre-emptive defense strategy to attack through psychological warfare attack, so that the reaction is less than BMW, also successfully gain more exposure in the layout.