Music has been shown to affect cons

Music has been shown to affect consumers’ responses to retail environments, typically in a positive manner (e.g., Baker, Grewal, & Levy, 1992). Hui et al. (1997, p. 90) note that “playing music in the (service) environment is like adding a favorable feature to a product, and the outcome is262 D. Grewal et al./Journal of Retailing 79 (2003) 259–268a more positive evaluation of the environment.” This argument suggests that the mere presence of music will result in customers having more favorable evaluations of a store’s environment compared with a store environment without music. Therefore, we compare store environments playing classical music with those not playing any music. Classical music was chosen because it “fits” the context of luxury goods (Areni & Kim, 1993; MacInnis & Park, 1991).

結果 (英文) 1:

Music has been shown to affect consumers' responses to retail environments, typically in a positive manner (eg, Baker, Grewal, & Levy, 1992). Hui et al. (1997, p. 90) note that "playing music in the ( -Service) Adding Environment IS A Favorable like to Feature Product A, and outcome The IS
262 Grewal, D. et al./Journal of Retailing 79 (2003) 259-268
A positive More The Evaluation of Environment. "This argument Suggests that The Mere presence of music will result in customers having more favorable evaluations of a store's environment compared with a store environment without music. Therefore, we compare store environments playing classical music with those not playing any music. Classical music was chosen because it "fi ts" the context of luxury goods (Areni & Kim, 1993; MacInnis & Park, 1991).

結果 (英文) 2:

Music has has has been has shown to affect consumers' to retail environments, typically in a positive manner (e.g., Baker, Grewal, and Levy, 1992). Hui et al. (1997, p. 90) note-then-"playing music in the (service) environment is like edadd a feature to a product, and the thely is is
262 D. Grewal et al./Journal of Retailing 79 (2003) 259-268
a more positive evaluation of the environment." This argument suggests that the mere presence of music will result in customers having more favorable evaluations of a store's environment compared with a store environment without music. Theth, we compare store environments classical music music with those not playing any music. Classical music was select because it "the context of the luxury goods (Areni and Kim, 1993; MacInnis and Park, 1991.

結果 (英文) 3:

Music has been shown to affect consumers’responses to retail environments，typically in a positive manner（e.g.，Baker，Grewal，& Levy，1992）. Hui et al. （1997，p. 90）note that“playing music in the（service）environment is like adding a favorable feature to a product，and the outcome is
262 D. Grewal et al./Journal of Retailing 79（2003）259–268
a more positive evaluation of the environment.”This argument suggests that the mere presence of music will result in customers having more favorable evaluations of a store’s environment compared with a store environment without music. Therefore，we compare store environments playing classical music with those not playing any music. Classical music was chosen because it“fits”the context of luxury goods（Areni & Kim，1993；MacInnis & Park，1991）.