Mr. Kuo有購車的意願,他提到了最吸引他注意的還是著重售價或是分期

Mr. Kuo有購車的意願,他提到了最吸引他注意的還是著重售價或是分期零利率類型的廣告方式；Mr. Yang說廣告如果明確的點出該車擁有的優勢的廣告會更吸引我，如果是透過販賣夢想或是願景的廣告手法，對於有在關注車訊的人來說，反而會有點抓不到車子本身重點，或者就把車子拍得很帥氣，這樣我就會自己去尋找資料。透過訪談可以知道他們所注重的是以售價以及外型為主。相對於有車的Mr. Lin，他說特定的品牌與車款是我購車的方向；Mrs. Chen，讓人深思的廣告內容是提高我購買意願的因素之一。對於已經有車子的訪談者所重視的則會是品牌形象或是廣告所帶給他們的感覺。

結果 (英文) 1:

Mr. Kuo had the intention to purchase, he mentioned that most captured his attention is focused on the sale price or stage zero type advertising; Mr. Yang said ads if you explicitly point out the advantages of ads will be more attractive to me, if it is through the advertising practices of trafficking in dreams or visions, for those who have focused on the car, but will not catch the car itself focused on, or did a handsome car, so I would look for their own data. The interview can know what they pay attention to is the price and appearance. Relative to the car Mr. Lin, he said specific brands and models is the direction of my car purchase; Mrs. Chen, people thought the advertising content is to improve my willingness to buy one. Has been valued by participants of the car will be branding or advertising made them feel.

結果 (英文) 2:

Mr. Kuo willingness to buy cars, he referred to was most attracted his attention focused on the price or zero-interest installment type of advertising;. Mr Yang said that if the ad clearly point out the advantages of the car has a more interesting ad I am, if it is through the sale of advertising techniques dream or vision, for those concerned about the car hearing people, but will focus on the car itself a little catch, shoot or put the car very cool, so I'll go myself Looking for information. Through interviews we can know what they focus on is the price and appearance based. Mr. Lin has with respect to the car, he said, with a particular brand of cars is my car's direction;. Mrs Chen, creative people to ponder is to improve one of the factors I purchase intention. For those who already have a car valued interviews will be brand or ad made them feel.

結果 (英文) 3:

Mr. Kuo Car Buying will, he mentioned he attracts the attention of most is mainly the price or advertising is staging the zero interest rate type; Mr. Yang said advertising will be more attractive if I pointed out the car has the advantages of advertising, if it is through selling dream or vision advertising practices, for on the news of the people, but will have to catch the car itself, or the car looks very handsome, so I will have to find their own data. Through interviews can know what they focus on is to price and appearance. Compared to the car Mr. Lin, he said with a specific brand car is my Car Buying direction; Mrs. Chen, people thought the advertising content is one of the factors to improve my purchase intention. Pay attention to have the car the interviewee will be brought to the brand image or advertising Their feelings.