第三部分為STP分析，我們利用STP分析法，來分析寶石草莓成功的過程，

第三部分為STP分析，我們利用STP分析法，來分析寶石草莓成功的過程，在利用STP分析之前，我們先簡單介紹一下STP。STP是三個英文單字的組合，分別是S（Segmentation）市場區隔、T（Targeting）目標市場、P（Positioning）定位，也就是把廣大的市場區隔開來，在從中找尋目標市場，最後在目標市場中找到屬於自己的定位。（1.）以市場區隔來看，寶石草莓MIGAKI-ICHIGO針對消費者不同的需求，製作出了許多有別於一般草莓農產品的商品，像是他們最受歡迎的寶石草莓，是老闆利用特殊技術品種改良過的，其果實碩大又好吃，除了草莓果實之外，老闆還研發了草莓化妝品，利用草莓化妝品的稀有度，吸引消費者購買，最後還有草莓氣泡酒，產品的設計相當多元化。（2.）再來是目標市場的部分，寶石草莓的消費族群十分廣大，所以他們針對不同的消費族群各有不同的對策。以針對小朋友們為例，GRA株式會社提供了溫室採草莓活動讓小朋友去摘採，對於小孩來說，採草莓有很大的吸引力，雖然採草莓所針對的主要客群不是小孩的父母，但是當小孩在摘採草莓身旁一定會有大人的陪同，以購買門票才能進入溫室採草莓的機制來看，GRA的主要客群看似是小朋友，但其實無意間因為小孩的父母而多收取了無數的門票；園區還另外設置了沾巧克力的地方，只要多花兩百日圓（相當於台幣約60元），就能夠讓喜好甜食的小朋友去摘採草莓搭配巧克力做食用。至於20~35歲的年輕族群們，公司設立了線上購物的網站，線上購物網站在這個網路時代是個很重要的存在，如果人們想要購買東西，在以前的時代必須親自到實體商店購買商品，但是透過線上購物，人們可以不用親臨現場就可以買到自己想吃的食物和想使用的物品，當我們點進寶石草莓的購物網站時，發現網站的背景以紅色來呈現，內容雖然簡約但很有設計感，能夠第一眼就抓住消費者的目光，是個很成功的網站設計。針對喜愛打扮外表的年輕女性，GRA株式會社研發了草莓化妝品，內容包括草莓洗面乳、草莓化妝水、草莓乳液和草莓口味噴霧器；針對喜歡品酒的族群，GRA株式會社和酒廠合作，推出100%草莓釀造的氣泡酒；他們也與九州的知名品牌一同開發草莓醋飲品；最後還有他們的觀光工廠，是小孩、大人甚至是老人都很喜歡的一環，他們可以透過工廠參觀所有製作草莓的過程，對於小孩來說參觀工廠可以在玩樂中也同時學習，而達到寓教於樂的效果、對於大人來說與小孩一同到觀光工廠觀光能夠促進親子之間的關係，觀光工廠是一個很適合全家大小在周末放假時一同遊樂的地方。（3.）最後在定位的部分，寶石草莓最強調的還是他們的草莓。在栽培草莓的部分，他們努力把每一顆草莓做到最精鍊的地步，其銷售收入主要以網購草莓，以及現場摘採草莓體驗活動為主，雖然他們的價位比一般的草莓來的貴，但是他們的草莓真的都是真材實料又大顆，讓消費者覺得花這筆錢是很值得的！

結果 (英文) 1:

The third part is the analysis of STP, STP analysis method we use to analyze the success of gems strawberries process, prior to the use of STP analysis, we briefly explain STP.
STP is a combination of three English words, namely S (Segmentation) market segment, T (Targeting) target market, P (Positioning) position, which is the majority of the market area separates, in which to find the target market, and finally found in the target market positioning of their own.
(1) market segment perspective, precious stones strawberry MIGAKI-ICHIGO for different consumer needs, create a lot different from the general Strawberry agricultural commodities, such as their favorite gem strawberry, the boss is the use of special technology had improved varieties, the fruit huge and delicious, in addition to the strawberry fruit, strawberry boss also developed a cosmetics, cosmetic use of scarce strawberry, to attract consumers to buy, finally, strawberry sparkling wine, product design is quite diverse of.
(2) is again part of the target market, consumer groups strawberry gem is the majority, so they vary for different consumer groups countermeasures.
In order for the children, for example, GRA, Inc. provides activities for children to pick strawberries greenhouse mining pick, for children, the Strawberry very attractive, although the main customer base for which to pick strawberries is not the child's parents, but when the mechanisms of child picking strawberries beside there will be accompanied by an adult to buy tickets to enter the greenhouse to pick strawberries point of view, GRA's main customer base appears to be children, but in fact inadvertently because the child's parents and numerous overcharged tickets; additionally set up a local park dip chocolate, only to spend two hundred yen (equivalent to about NT $ 60 million), will be able to let the children pick sweet tooth pick strawberries with chocolate consumption. For 20 to 35-year-old younger who set up the company's online shopping sites, online shopping sites in the Internet age is a very important presence, if people want to buy something, you must go to the physical store to buy goods in the previous era but through online shopping, people can not visit the site you can buy food items and want to use their own want to eat, when we click-precious stones strawberry shopping site, found in red background websites to render, though simple but content great design sense, the first thing to be able to grab the attention of consumers, is a very successful website design. For young women dressed like appearance, GRA, Inc. has developed a strawberry cosmetics, including strawberries cleanser, lotion strawberries, strawberries and strawberry flavored emulsion sprayer; for like tasting ethnic group, GRA, Inc. and wineries to launch 100 % Our brewing sparkling wine; they are also developed together with well-known brands Kyushu strawberry vinegar drinks; finally, their factory tour is children, adults and even the elderly are like a ring, they can visit all through the production of strawberry plants process for children who visit the factory can also have fun in learning, to achieve the effect of entertaining for adults, and children together to tour the factory tour to promote the relationship between parent and child, sightseeing factory is a very suitable the whole family in the holiday weekend with amusement places.

(3) Finally, in part, positioning gem strawberry or most emphasized their strawberries.
In the part of the cultivation of strawberries, strawberry every one of their efforts to achieve the most refined to the point where its sales mainly in online shopping strawberries, picking strawberries and field experience-based activities, although they come than the average price of strawberries expensive, but they strawberries really are the real thing and big stars, so that consumers feel the money spent is well worth it!

結果 (英文) 2:

The third part is STP analysis, we use STP analysis method, to analyze the successful process of gem strawberry, before using STP analysis, we first briefly introduce STP.
STP is a combination of three English words, namely, S (Segmentation) market segment, T (Targeting) target market, P (Positioning) positioning, that is, to separate the vast market area, in order to find the target market, Finally, find their own positioning in the target market.
(1.) to the market area, the gem strawberry MIGAKI-ICHIGO for the different needs of consumers, made a lot of different from the general strawberry agricultural products, such as their most popular gem strawberry, is the boss using special technology varieties improved, its fruit is large and delicious, in addition to strawberry fruit, the boss also developed strawberry cosmetics, With the rarity of strawberry cosmetics, to attract consumers to buy, and finally, strawberry sparkling wine, the design of the product is quite diversified.
(2) Then is the target market part, the consumer group of gem strawberries is very large, so they have different responses to different consumer groups.
Take for the children as an example, GRA Co., Ltd. provides greenhouse strawberry picking activities for children to pick, for children, strawberry picking has a great attraction, although the main group of strawberries for the children's parents, but when the child in picking strawberries next to the adult will be accompanied by an adult, In order to buy tickets to enter the greenhouse strawberry collection mechanism, GRA's main customer group seems to be a child, but in fact inadvertently because of the child's parents and charge countless tickets; You can let sweet-loving children pick strawberries and chocolate for consumption. As for young people in their 20s and 35s, the company has set up an online shopping site, which is a very important part of the online age, and if people want to buy things, they have to go to brick-and-mortar stores in the past, but through online shopping. People can buy their own food and want to use the goods without visiting the scene, when we point into the gem strawberry shopping site, found that the background of the site is shown in red, although the content is simple but very design sense, can seize the eyes of consumers at first sight, is a very successful website design. For young women who like to dress up, GRA Co., Ltd. has developed strawberry cosmetics, including strawberry face wash, strawberry makeup water, strawberry lotion and strawberry flavor sprayer, and for the wine-loving community, GRA Co., Ltd. has partnered with the winery to launch a 100% strawberry-brewed sparkling wine They also develop strawberry vinegar drinks with well-known brands on Kyushu Island, and finally their sightseeing factory, which is a favorite of children, adults and even the elderly, who can visit all the strawberry-making processes through the factory, and for children to visit the factory they can learn at the same time while playing, and achieve the effect of teaching, For an elderly person to visit a sightseeing factory with a child to promote parent-child relationships, a tourist factory is a perfect place for families to play together on weekend holidays.

(3) Finally in the located part, the gem strawberries are most emphasized by their strawberries.
In the cultivation of strawberries part, they strive to make each strawberry to the most refined point, its sales revenue mainly to buy strawberries online, as well as on-site strawberry picking experience activities, although their price is more expensive than the average strawberry, but their strawberries are real material and big, so that consumers feel that the money is worth!

結果 (英文) 3:

The third part is STP analysis. We use STP analysis to analyze the successful process of gem strawberry. Before using STP analysis, we will briefly introduce STP.
STP is a combination of three English words, namely, s (segmentation) market segmentation, t (targeting) target market, P (positioning) positioning, which is to separate the vast market, find the target market from it, and finally find its own positioning in the target market.
(1) from the perspective of market segmentation, migaki-icigo, a gem strawberry, has produced many products different from ordinary strawberry agricultural products according to the different needs of consumers, such as their most popular gem strawberry, which was improved by the boss with special technology varieties. Its fruit is huge and delicious. Besides strawberry fruit, the boss has also developed strawberry cosmetics and made up of strawberry The product has the potential to attract consumers to buy, and finally strawberry sparkling wine. The product design is quite diversified.
(2) the second part is the target market. The consumer groups of gem and strawberry are very large, so they have different countermeasures for different consumer groups.
Taking children as an example, GRA Co., Ltd. provides strawberry picking activities in the greenhouse for children. For children, strawberry picking has great attraction. Although the main customers for strawberry picking are not children's parents, when children pick strawberries, they will be accompanied by adults. According to the mechanism of buying tickets to enter the greenhouse to pick strawberries, GRA's The main customers seem to be children, but in fact, they inadvertently charge countless more tickets for their children's parents. In addition, there is a chocolate stained place in the park. As long as it costs 200 yen (equivalent to NT $60), children who like sweet food can pick strawberries and chocolate for eating. As for the young people aged 20-35, the company has set up online shopping Online shopping website is a very important existence in this network era. If people want to buy things, they must go to the physical store to buy goods in the previous era. But through online shopping, people can buy the food they want to eat and the goods they want to use without visiting the site. When we click the gem Strawberry shopping website, we find the website The background is red. Although the content is simple, it has a sense of design. It is a successful website design to catch the eyes of consumers at the first sight. For young women who like to dress up, GRA Co., Ltd. has developed strawberry cosmetics, including strawberry facial cleanser, strawberry make-up water, strawberry emulsion and strawberry flavor sprayer. For people who like wine tasting, G RA Co., Ltd. cooperates with the winery to launch 100% strawberry brewed sparkling wine; they also develop strawberry vinegar drinks together with famous brands in Kyushu; finally, there are their sightseeing factories, which are very popular among children, adults and even the elderly. They can visit all the strawberry making processes through the factories. For children, visiting the factories can be fun and learn at the same time For adults, visiting the sightseeing factory with their children can promote the relationship between parents and children. The sightseeing factory is a very suitable place for families to play together on weekends.
(3) in the last part of positioning, the most important thing of gem strawberry is their strawberry.
In the part of strawberry cultivation, they strive to make every strawberry the most refined. Their sales revenue is mainly from online Strawberry shopping and on-site strawberry picking experience activities. Although their price is more expensive than that of ordinary strawberries, their strawberries are both real material and large, which makes consumers feel that it is worthwhile to spend this money!