Perhaps not surprisingly therefore, marketing is being embraced increasingly in board rooms across the world. The position of the ‘chief marketing officer’ (CMO) is gaining currency. The marketer would therefore seemingly be well positioned to be at the heart of driving forward the business agenda. But as always, with added responsibilities become added challenges. Today’s marketers are having a hard time keeping up. In fact the marketer is in crisis! And if recent research undertaken by Deloitte is anything to go by then the marketer needs to wake up to the changing world